5 Best MEDDIC Sales Training Companies for SaaS Leaders

Quick Summary

Check whether MEDDIC sales training companies test reps before certifying them, since certification terms vary
The strongest MEDDIC sales training companies coach reps on live deals and give managers review tools
Self-paced courses from MEDDIC sales training companies start at $297, while most live programs need quotes

The best MEDDIC sales training companies teach each MEDDIC element and coach reps on open deals. The best five are Flow State Sales, MEDDICC, MEDDIC Academy, Force Management, and SOCO.

These providers teach MEDDIC in different ways. For example, MEDDIC Academy and MEDDICC sell self-paced courses that end in a certification. Flow State Sales and Force Management teach through live, instructor-led sessions.

A few also offer sales training for SaaS leaders, like manager certifications and coaching workshops. I compared all five on delivery format, certification, and published pricing.

How Did I Choose These MEDDIC Sales Training Companies?

I chose providers that teach every MEDDIC element, coach live deals, train managers, and publish details.

MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion.

Scoring each deal against these elements tells reps which deals to drop and which to push. That focus can measurably improve revenue performance.

A 2025 Ebsta study found well-qualified deals won 50% of the time. In the same data, poorly qualified deals won only 8%.

Each criterion below tests whether a provider can build that qualification habit in your team:

Methodology Depth: The MEDDIC methodology training had to cover each letter, from Metrics through Champion
Deal Practice: Good MEDDIC sales coaching uses the deals reps are working on, including their sales call preparation
Manager Tools: Managers needed scorecards, coaching guides, or deal review sessions to check MEDDIC gaps in pipeline reviews
Published Details: Each provider had to list its formats, certifications, or prices on its own website

What Makes MEDDIC Sales Training Companies Worth Shortlisting?

The MEDDIC sales training companies worth shortlisting coach reps on their own pipeline, element by element. They also give managers scorecards or deal review guides for pipeline meetings.

What Are the Best MEDDIC Sales Training Companies for SaaS Teams?

The best MEDDIC training providers are Flow State Sales, MEDDICC, MEDDIC Academy, Force Management, and SOCO. Four of these five SaaS sales training companies publish prices, and Force Management quotes each team.

Here’s how they compare:

Company	MEDDIC Focus	Delivery	Certification	Best For
Flow State Sales	MEDDIC and MEDDPICC	Live coaching, online courses	None listed	Teams wanting coaching on live deals
MEDDICC	MEDDPICC	On-demand courses, deal software	MEDDPICC certification	Reps wanting a course plus deal software
MEDDIC Academy	MEDDIC and MEDDPICC	On-demand courses, live workshops	Completion certificate, trainer exam	Teams wanting tiered courses at listed prices
Force Management	MEDDICC	Live workshops, Ascender platform	Scenario-based certification	Enterprise teams pairing qualification with value messaging
SOCO Sales Training	MEDDPICC	Workshops, e-learning	Completion certificate	APAC teams and teams of up to 10

1. Flow State Sales

Flow State Sales Image via Flow State

Flow State Sales is a London firm run by co-founders Aaron Evans and Raffael Fernandes. Each engagement starts with an audit of your current pipeline. Its MEDDIC sales training for SaaS teams then uses those same deals as practice material.

Key Features

Live Deal Clinics: Practice groups stay at 12 to 15 people, so every rep gets time on a live deal
Manager Toolkit: Sales managers get deal scorecards and review guides for weekly pipeline meetings
CRM Workflow Advice: After training, Flow State recommends MEDDIC fields so your sales team's CRM captures each deal's gaps

Pros

Reps practice on deals already in their pipeline, which allows new skills to apply right away
Global teams can split into regional or vertical cohorts without losing hands-on practice

Cons

Neither the live programs nor the online courses list a formal certification

Pricing

Live Training and Deal Coaching: Custom quote after a discovery call
MEDDPICC Beyond the Framework (Online Course): £967

2. MEDDICC

MEDDICC Image via MEDDICC

Andy Whyte wrote the best-selling book MEDDICC and founded this company in 2020. It sells MEDDPICC (MEDDIC plus Paper process and Competition) courses alongside software for live deals.

Key Features

10-Module Masterclass: About eight hours of on-demand video ends in a MEDDPICC certification
Deals Platform: Reps score live opportunities against MEDDPICC and see which elements are missing
Winni AI and Calls: A call recorder pulls MEDDPICC signals from sales calls into deal notes

Pros

Reps can buy a seat and start the same day, with no sales call
A single rep can pilot it, and MEDDICC repays the cost if your team signs up

Cons

Individual plans bill yearly, with no monthly option

Pricing

MEDDPICC Masterclass: $499 for 12 months of access
Individual Membership and small teams: $899/year
Team Membership: Custom quote

MEDDICC Pricing Image via MEDDICC

3. MEDDIC Academy

Image via MEDDIC Academy

MEDDIC Academy traces its roots to PTC, the software company where MEDDIC began. Its founder, Darius Lahoutifard, ran a business unit there before launching the academy in 2017. Today, its MEDDIC certification programs range from a free intro course to a trainer exam.

Key Features

Stepped Course Tracks: Lessons grow from 33 in Full MEDDPICC to 48 in the Trainer program
Trainer Certification Exam: Trainers sit a one-hour written test, plus an oral exam if required
French-Language Course: A complete MEDDIC and MEDDPICC course is also sold in French

Pros

Certificates never expire, so reps don’t pay to renew a credential
The academy lists a price for every tier, unlike a lot of MEDDIC sales training companies

Cons

Live coaching on your own deals costs extra

Pricing

Intro to MEDDIC: Free
Full MEDDPICC: $297 first, then $97/year
Advanced MEDDPICC: $597 first, then $197/year
MEDDPICC for Managers: $1,173 first, then $391/year
Infinite Sales Leadership: $1,970 first, then $497/year
MEDDPICC for Trainers: $3,970 one-time payment

MEDDIC Academy Pricing Image via MEDDIC Academy

Also Read:

4. Force Management

Image via Force Management

MEDDICC training at Force Management comes paired with Command of the Message, its value-messaging program. Reps attend live workshops first, then finish online modules on Ascender, its learning platform. Its enterprise SaaS sales training clients include Intercom and MindTickle.

Key Features

Opportunity Qualifiers: Reps and managers review each deal against the same qualifier sheets and coaching guides
Scenario-Based Certification: To get MEDDICC certified, reps have to finish live training and then pass a scenario-based test
Post-Rollout Reinforcement: Each license includes follow-up material meant to keep sellers practicing after the formal rollout

Pros

Reps learn qualification and messaging together, so pain points found in discovery carry into the pitch
Certified internal facilitators can run future sessions, which cuts reliance on outside trainers

Cons

Experienced sellers can’t test out, as certification requires the full coursework first

Pricing

Custom quote

Also Read:

5. SOCO Sales Training

Image via SOCO Sales Training

Singapore-based SOCO Sales Training runs MEDDPICC Mastery, a program led by CEO Tom Abbott. SOCO designed the course for B2B SaaS sales training, along with tech and telecom teams.

Key Features

AI Prompts by Stage: Each MEDDPICC stage comes with AI prompts that pair with AI sales automation tools
Opportunity Scorecard: Learners keep lifetime access to the MEDDPICC Opportunity Scorecard and its templates
Post-Workshop Content: SOCO follows each live workshop with 4 to 12 weeks of refresher content

Pros

APAC teams can train in Indonesian, Thai, Mandarin, or Vietnamese through SOCO Academy
One $899 plan covers up to 10 users, so a small team pays one flat price

Cons

The team plan stops at 10 users, so larger sales orgs need a custom quote

Pricing

MEDDPICC Mastery for Individuals: $299 for 12 months
5 Course Bundle: $599 for 12 months
MEDDPICC Mastery for Teams: $899 for 12 months
Live Workshops: Custom quote

SOCO Sales Training Pricing Image via SOCO Sales Training

Which MEDDIC Sales Training Companies Fit SaaS Teams Best?

Flow State Sales suits SaaS teams that want coaching on live deals. MEDDICC, MEDDIC Academy, and SOCO suit reps who want self-paced courses at listed prices. Force Management fits enterprise teams that teach value messaging alongside MEDDICC.

Also Read:

FAQ

1. What do MEDDIC sales training companies teach?

MEDDIC sales training companies teach reps to test each deal against MEDDIC’s six elements. Many also coach managers to check those elements during pipeline reviews.

2. Is MEDDIC the same as MEDDPICC?

No, MEDDPICC adds Paper process and Competition to the original six MEDDIC elements.

3. How much do MEDDIC sales training companies charge?

Self-paced courses start at $297 at MEDDIC Academy and $299 at SOCO. Live team programs from Flow State Sales and Force Management need a custom quote.

4. Can you get MEDDIC certified?

Yes, three MEDDIC sales training companies on this list offer a MEDDIC or MEDDPICC certification. They’re MEDDICC, MEDDIC Academy, and Force Management.

5. How long does MEDDIC training take?

MEDDIC training ranges from MEDDIC Academy’s 2.5-hour course to SOCO’s two-day workshop. MEDDICC’s Masterclass falls in between, at about eight hours of video. Most MEDDIC training programs also add follow-up coaching or refresher content afterward.

6. Does MEDDIC work for SaaS sales teams?

Yes, MEDDIC fits SaaS deals that involve several buyers, budget approval, and legal review. Simple deals with one buyer may only need a lighter check like BANT.

7. Do MEDDIC sales training companies train sales managers?

Yes, several MEDDIC sales training companies offer SaaS sales leadership training for managers. MEDDIC Academy sells a $1,173 manager course, and MEDDICC runs a leadership program called T5.

8. Should you pick online or live MEDDIC training?

Pick online training for a fast, low-cost rollout and live training for coaching on open deals. Two MEDDIC sales training companies here, Flow State Sales and SOCO, sell both formats.

Also Read:

How Do You Choose Between These MEDDIC Sales Training Companies?

Pick among these MEDDIC sales training companies based on your deal complexity and coaching needs.

If your reps need help on live deals, start with Flow State Sales. For a lower-cost start, MEDDICC, MEDDIC Academy, and SOCO all publish self-paced course prices.

Enterprise teams that want value messaging alongside MEDDICC should look at Force Management. Once every rep qualifies the same way, it gets easier to scale a SaaS business.

About the Author
Hannah Pauls is an AI Growth Marketer at Attrock and Colytics AI. She builds AEO, GEO, and AI search strategies for growing brands. Her research-backed articles help businesses gain AI visibility and organic traffic.