Design.com vs Looka: Human vs AI Logo Design Showdown

The logo design process has moved forward. Businesses no longer have to choose between using a designer and spending a lot of money on learning difficult-to-use design software; today, they can be able to quickly get a professional-looking logo from an AI-powered logo design platform.

The two best-known companies that provide this service with the help of AI are Design.com and Looka. However, these two companies take very different approaches to their services.

In this article, we compare Design.com and Looka in terms of the three key areas of time, flexibility, and long-term brand identity, and find out which company's philosophy provides the best opportunity for today's business owners to achieve success.

Workflow Comparison

Design.com: AI Powered by Design Systems

Design.com has a somewhat hybrid approach to utilizing AI. It utilizes the speed of an AI logo generator but also offers the user a library of pre-designed professional logo templates and some degree of flexibility in editing those templates.

In contrast to the more complete reliance on AI decision-making utilized by Logojoy, Design.com allows the user to use AI to assist them with creating their logo, while still allowing the user to have control over the final product by utilizing a wide variety of design elements curated by humans. In doing so, Design.com offers the benefits of speed without losing the flexibility offered by a more traditional creative process.

Core Features and Tools of Design.com

• Over 380,000 logo templates and over 1 million design templates
• An AI logo generator that produces results based on the industry being targeted
• A full suite of advanced AI design tools for logos, websites, flyers, posters, and presentations
• The ability to edit a logo using AI through a simple chat-based interface
• Over 750 fonts available (525 of which are exclusive)
• Support for vector, raster, and animated logo formats
• Automatically generates branding assets (using the same color scheme, font, style) for all social media platforms, printing, and digital distribution channels
• All commercial-use designs are checked for authenticity and originality
• Printing capabilities and 24-hour customer support

Speed Beyond Automation

The primary benefit of Design.com's logo creation services lies in what occurs after a logo is created. Design.com utilizes the logo to create branded assets (with matching color schemes, fonts, etc.) for social media, printing, and other digital and print distributions; therefore, saving time for designers to recreate these designs for each platform.

Design.com is ideal for:

• Businesses seeking simplicity and flexibility in their branding efforts
• Branding teams are responsible for maintaining and updating multiple branding assets
• Startups and founders seeking both speed and scalability in their branding efforts

Looka

Looka’s logo generation is an entirely automated process, where users respond to a simple survey regarding their company and select the style they prefer, then the Looka AI generates instant logo designs.

How Looka Works

Looka uses an AI-based approach to create your design. When using the tool, you are presented with completed logo options that need little to no adjustments.

Key Features

• Automated creation of logos from user preferences
• Modern clean logo designs
• Quick, easy logo color and font modifications
• Your Brand Kit for Social Media and Marketing Materials
• Purchase Rights For Commercial Use Included

Best for:

• Founders looking to create quick logo designs
• Those preferring a “hands-off” or automated experience when it comes to designing their logo
• Simple branding needs

AI Automation vs Design Flexibility

Looka is an example of a completely AI-based design experience that allows for rapid logo creation; however, there is little ability for you to guide or influence the final product.

Design.com, on the other hand, is an example of a hybrid design experience that uses AI to accelerate the overall design time, while allowing for the design of a full branding system that has been designed by humans; therefore, it can be adapted as needed.

Looka may seem to create logos quickly at the initial stage of a project; Design.com provides a quicker design experience regarding creating logos and expanding them into branding systems.

Which Approach Works Better?

Looka excels where speed and ease are important. It's an efficient platform that can produce a simple logo design rapidly and easily, ideal for small businesses that need a logo quickly, with few decisions to be made.

Design.com excels when a brand is looking to extend its visual identity beyond just a logo. Design.com is a system that can help reduce redundant tasks of creating similar content and will allow the brand to evolve without having to start over in designing all new assets.

Final Verdict

Design.com is the winner of this battle due to its combination of the efficiency of AI for designing logos and flexibility in customizing a logo or an entire branding system.

Although Looka's AI model offers speed and simplicity, Design.com takes the win because of its larger toolbox and ability to create an entire brand identity, including automatic expansion of your brand through customization.

For companies that want speed now and flexibility later, Design.com is clearly the better choice.