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White-label website development is different from regular outsourcing. A development team works behind the scenes and becomes part of another agency's delivery process. The end client may never know that an external team was involved.
Because of this, choosing a white-label partner is about more than checking a portfolio or technical skills. The company also needs to fit into an agency's workflow and handle projects in a way that does not create extra work for the agency team.
This list looks at both technical skills and the practical side of working with a white-label development partner.
On the technical side, the evaluation includes code quality, semantic HTML, responsive development, CMS and eCommerce experience, and the ability to work with design files or existing code. Clean and maintainable code is especially important because agency teams may need to support or update the website after launch.
The evaluation also considers how companies work with agencies. This includes communication, project handoffs, documentation, confidentiality, team scalability, and the ability to follow an existing workflow.
The companies below were selected based on how well they combine these technical and partnership-related factors. The goal is not to find the biggest or most well-known agencies, but to identify development teams that can realistically work as reliable white-label partners.
| Company | Team size | Founded | Min. project size | Hourly rate | Main service focus | Locations / coverage |
|---|---|---|---|---|---|---|
| GetDevDone | 250-999 | 2005 | $499+ | $25-$49 | Custom web development, eCommerce, AI, front-end, digital design | Worldwide |
| Xovak Studio | 10-49 | 2014 | Not disclosed | Under $25 | AI, eCommerce, mobile, UX/UI, web development | US, UK, Australia, Europe |
| VALMAX | 10-49 | 2019 | $1,000+ | $25-$49 | Web design, branding, eCommerce, UX/UI | Chicago + 2 locations; 14 time zones |
| Marameo | 2-9 | 2000 | $10,000+ | $150-$199 | UX, web development, strategy | Newtown, Australia + 1 location |
GetDevDone™ is the engineering partner for digital agencies.
Since 2005, GetDevDone has delivered projects for 15,150+ agencies worldwide across website development, front-end development, eCommerce development, digital design, and AI engineering.
Its white-label website development services are built around direct integration with agency processes and tools, allowing agencies to add development capacity without changing their existing workflow. The company works across custom websites, CMS projects, landing pages, migrations, QA, and ongoing support.
The technical side also covers design-to-code development, with a focus on responsive
front-ends that are consistent across browsers and ready for production. GetDevDone can also handle eCommerce development, including integrations and analytics, as well as work with existing or AI-generated code that needs to be fixed before production.
Xovak Studio (P) Limited provides white-label web and software development for digital agencies, startups, and enterprises. Founded in 2014, the company has a 30+ person in-house team of developers, designers, and QA engineers and works with clients across the US, UK, Australia, and Europe.
VALMAX is a full-cycle brand and web design agency that combines branding, UX/UI, and website development. Founded in 2019, it works mainly with B2B companies and develops websites using WordPress, Webflow, and Shopify.
Marameo is a full-service web design and development agency focused on UX, accessible white-label web development, and digital strategy. Founded in 2000, the company works with clients across healthcare, retail, FMCG, education, government, and not-for-profit organizations.
The companies on this list approach white-label website development in different ways. GetDevDone is focused on supporting digital agencies with a broad engineering team and experience across websites, eCommerce, front-end development, and AI. Xovak Studio combines white-label web development with Shopify, custom software, and mobile development. VALMAX takes a broader brand, UX, and web design approach, with WordPress, Webflow, and Shopify among its development capabilities. Marameo brings a longer track record in UX, accessible web development, Drupal, and WordPress.
The right choice depends on how closely a company's services and working process match your agency's needs. Technical capabilities matter, but so do communication, handoffs, scalability, and the amount of support your team needs after launch.
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