How Web Design Helps Realtors Win More Customers Online

Website design for realtor Photo by Carriza Maiquez on Unsplash

Most real estate websites fail for one simple reason: they look nice, but they don't sell.

On the contrary, 97% of all buyers use the internet to search for properties. And that's where converting websites is so required.

A well-designed website always builds trust and increases conversion rate. Keep reading for a look at how web design impacts revenue for realtors and explains how to attract more customers online.

What should you know to win more customers online?

To win more customers online, the answer is simple. It happens only when realtor 's services are aligned with user intent, and it's indicated in website's design.

That means the site does three jobs at once:

It attracts the right traffic
Proves credibility fast
And pushes visitors toward contact easier

Here is why that matters: attracting real estate customers online is very expensive. PPC requires some budget but very often it costs more than $60 per click. And it's pretty expensive.

In the contrary, unlike PPC, SEO takes months so it's a long-term strategy. When optimized properly, pages align with searchers' intent. This, in turn, enhances the possibility of conversion rate.

And yes, visuals do matter. For example, if there are numerous animations on the website with great design, page can load slowly and make the user abandon it, especially on mobile.

In fact, over 50% of mobile site visitors abandon a website if it takes longer than 3 seconds to load. So that's why it's important to combine web design with conversion-related elements.

Technical requirements

Web design and search engine optimization are interconnected. When any of these are not fully optimized, companies lose customers.

Today, one of the top things Google tracks is Core Web Vitals (CWV) since slow pages hurt conversions.

In fact, more than 50% of mobile users will leave a website if it takes longer than three seconds to load. And that’s where professional realtor web design services can be handy for you. Often, when the issue comes from oversized images and heavy themes, web design experts can advise how to optimize them in the best possible way.

How to win even more customers?

There is no single strategy for winning more customers online.

However, keyword mapping is where you can start from. Implement in-depth keyword research and optimize pages for targeted keywords. As always, commercial keywords are the ones that can help you get more customers and sell online. So don't forget about optimizing for proper CTAs too.

Step two is designing pages for conversions. CTAs, modern, and colorful design help make the website attractive and convert. For example, in the case of real estate websites, "View listings" or "Schedule a visit" can work best here.

Another channel to focus on is search engine marketing (SEM). On one hand, SEO pages should load fast, stay clean, and provide real value. However, on the other hand, PPC landing pages should strip navigation and focus on one action. That is why many companies are creating separate pages dedicated to paid ad campaigns.

Mistakes to avoid on the way of winning more customers

What’s going on here Photo by John on Unsplash

Here is a common B2B style mistake seen in real estate companies. Many realtors redesign the website before analyzing visitors' behavior. But in fact, they may lose potential customers

If the website is properly set up in GA4, there might be various events that can be lost. Among them can be scroll depth, purchase events, and form drop off.

On the flip side, there can be numerous A/B tests done with some pages. Website owners usually want to see how website visitors behave to improve the conversion rate. If pages are redesigned without the analysis, all the data can be lost.

Expert Recommendations And Advanced Tips

One of the top mistakes is overloading the homepage. This happens mainly because of a few reasons:

Too many sliders
Too many messages
Thousands of words of content
Or too many animations

Sometimes, you can see some web design trends that can make a page too heavy. Among them are video headers or parallax effects, for example. They decrease page performance and make users leave the page.

According to different experts, generic copy kills trust. This is because content should be optimized for search intent specifically. For example, if a person searches for "apartment for rent nyc", the text shouldn't be generally optimized. It must be localized and optimized for the local audience.

Main Takeaways

Today, web design does impact both organic rankings and user behavior.

So the more you optimize a webpage, the better. It’s optimized layouts that help buyers move easily from the first click to a final decision. And this is where real revenue happens.

When created correctly, it can become a great source of conversions. A strong structure converts traffic into sales opportunities and makes sure that SEO and PPC efforts don’t lose value.