Photo by Austin Distel on Unsplash
As a marketing agency that's already providing SEO, social media management, email marketing, and content, adding PPC management to your service list probably feels like the next logical step.
Clients ask for it. Competitors sell it. And let’s be honest, paid ads are one of the fastest ways to grow online, which is why they make up about 40% of the digital advertising that businesses use.
Naturally, you think about hiring someone. You figure you’ll just bring on a dedicated, in-house PPC specialist. Seems like the obvious choice. But is it really? How about partnering with experts who already live and breathe paid ads every day? No recruiting headaches, no salaries, and no training. Won’t that be a more efficient and cost-effective route, smarter than recruiting?
Let’s find out.
Bringing in a PPC expert to join your team sounds like a really solid plan. But the reality is a lot more complicated. Here’s why:
First things first, money. The average annual salary for a PPC specialist in the US is around $70,000, according to Glassdoor. But that’s just the start. You don’t hire someone and tell them to sort out their office space, equipment, and other needs on their own. You provide them.
You must also factor in benefits, payroll taxes, training, and the cost of premium tools. Before you know it, a single hire is quickly becoming a six-figure investment. And guess what? You may likely need more than one person if you want to provide really robust PPC services.
Your new hire might be a whiz with Google ads, but totally clueless about Meta ads or retargeting. Are you really going to hire five different specialists? Can you afford to?
Even if you can overlook the costs, what about the delays associated with hiring? You work with businesses that want results yesterday.
You cannot spend months searching for the perfect PPC specialist who knows Google, Meta, TikTok, conversion funnels, CRO, landing page best practices, and analytics tracking. You'll lose your clients.
Now, the human factor. You brought in a PPC specialist who’s running on all cylinders, trying to satisfy both your business clients and agency clients. Every new account lands on their plate.
Now they're managing 15 accounts across different industries. Each one needs keyword research, ad copy, landing page optimization, monthly reporting, and more. One person can only handle so much before it starts to tell in quality, performance, and even health.
In case you don’t know, marketers also burn out. In 2024, over 50% reported emotional exhaustion. This should tell you something about the pressure they face and what the result will be if you pile too much work on one person.
If hiring a PPC specialist doesn’t make sense for your needs, what will? Smart agencies know it’s better to stick to what they do best and partner with experts to handle the heavy lifting. Here’s why this approach makes sense.
When you use white label PPC for agencies, you get a whole team and not just one person, like you would if you had recruited. Instead of just someone who’s an expert in Google ads, you’ll have access to strategists, analysts, copywriters, and platform experts, all for the price of one service fee. Honestly, it couldn’t get any better than that.
Jubilant Digital Marketing sums it up nicely: you get access to the partner's full suite of services to address every facet of the digital marketing services you offer your clients. And because it’s white-label, it operates seamlessly under your brand.
One of the biggest pros of partnering with a white-label PPC agency is the speed with which they work. Whether you’re bringing on a new client or working with a struggling campaign, they can onboard or audit in days.
The math makes sense, too. Instead of paying your PPC expert a big monthly or yearly salary, plus benefits, you only pay your PPC partner a predictable fee for the service. No salaries and no overhead eating into your margins.
You even set your own retail pricing, which means consistent profit for not really doing much.
Remember when we talked about capacity and burnout issues with in-house PPC staff? You don’t get that with a white-label PPC agency.
Growing from 15 PPC clients to 55? No problem. You’ve got an entire team behind you to handle your growing business. They can handle your growing workload, and you or your clients will not even feel the pinch.
Just like search engine optimization, paid search is constantly evolving. Platforms are always releasing new formats, new rules, and new policies. For example, Google updated its Performance Max campaign type in April 2025, which forced a lot of marketers to pause and rethink their workflow.
An overworked in-house PPC specialist may not even know such an update happened until it’s too late. Not so with people who spend their every waking minute looking out for things like this.
They also invest in the latest tools and training to make sure that ads perform as optimally as possible. Your agency benefits from all of these without paying for them directly.
Another key reason partnering beats hiring an in-house specialist is that it’s very low risk. If your white-label PPC partnership isn’t working out, you can always switch providers, and no one will blame you. Try doing that with a full-time employee, and you may likely get slammed with a wrongful dismissal lawsuit.
One such case filed in 2020 made headlines in 2025 when it was settled for $6.5 million. True, that’s an extreme example, but it shows how complicated and expensive things can get when staffing issues go wrong.
Partnerships, on the other hand, come with built-in accountability, transparent reporting, and clear KPIs. If the numbers don't work for you, you simply walk away.
Many people worry that partnering with white-label services means giving up control. But it isn’t. A good white-label service is designed to work quietly behind your brand, while you stay in full and total control.
The clients remain yours. The entire branding is yours. Everything about the setup is yours. You’re only leveraging a team of experts to get the work done. And honestly, it’s the best approach if you want instant expertise, healthier margins, and zero staffing headaches.
So, before you post that job ad, think about whether a PPC partner will deliver better results than the single specialist you want to hire.
Discover our other works at the following sites:
Danetsoft is a global web agency headquartered in Indonesia, specializing in web development, managed hosting, and web publishing platform.
[email protected]
Susukan, Grabag © 2025 Danetsoft. Powered by HTMLy
